Danielle Brody
Hi, I’m a NYC-based content strategist, producer & storyteller. I ideate and create sponsored content for brands at Business Insider. I’ve done articles, interactives, social media, and video campaigns. This is my portfolio from several publications.
Featured Work
Apple branded article
Ford Branded Video
How This Former Corporate Worker Turned Influencer Inspires Other Women to Live Boldly
I oversaw this video production from start to finish — ideating the video concept, sourcing talent, creating storyboards, managing the client and vendors, overseeing the shoot, conducting interviews, creating the script, and overseeing the editing process.
I pitched this article series to Apple and sourced talent, conducted interviews, and wrote this article.
Interview with Modi
I conducted interviews with comedians for an article series for Kolture, a nonprofit publicaiton.
Marketing Content
These are a selection of premium content pieces for clients I produced at Business Insider, Crain’s, and Westchester County Business Journal.
A choose-your-own-adventure interactive for Fidelity Plynk, an investing app for millennials. We worked with an artist to create original images for this piece. I oversaw the project and wrote all content. Read more here.
A graphic novel that explains how Microsoft and Intel’s high-performance computing products work. We hired a comic artist to create all images and I oversaw the storyline and wrote all of the copy. Read more here.
An interactive for Cisco WebEx that demonstrates how the brand’s products work in four different work spaces in the hybrid environment — in the office and remote. See more here.
The Meeting Planners Guide is an annual listing of the top venues in NYC. This was 27 pages. I oversaw copy (working with freelancers and editing their work), research, and the design.
I produced a six-page print section and content hub for Northwell Health about the Lenox Hill renovation. I managed a top designer and award-winning journalist to complete this project.
I produced this content marketing piece for the Westchester County Medical Society to raise awareness. I wrote and sourced content and oversaw the design. It was published in Westchester County Business Journal.
Branded
Videos
At Business Insider, I produce videos for clients from start to finish to tell a story that naturally integrates their product and messaging. My responsibilities include: creative strategy, talent and location sourcing, storyboards, shot lists, client relations, overseeing shoots, interviews, scripting, editing, creating cutdowns for distribution, writing promotional copy
FORD MUSTANG MACH-E
How This Former Corporate Worker Turned Influencer Inspires Other Women
AMEX
How 2 LA-based Educators Went From Teaching Yoga In The Classroom To Opening Their Own Studio
About me
What I do now
My background in journalism and events has led me to a career in content marketing. I currently work at Business Insider as a content producer. I help tell clients' stories on our publication with articles, videos, social media, and more.
What I did before
I got my start in B2B media as a reporter, then events manager at Westchester County Business Journal in White Plains. Then I moved onto the custom content team at Crain's New York Business where I pitched, packaged, and produced custom projects for clients including advertorials, print sections, live events, digital landing pages, etc.
Outside of work
You can find me exploring the city, drawing, and producing events!
hi@daniellebrody.com